Sabine Bauer-Wolf

Sabine Bauer-Wolf heads communications at the Austrian Wine Marketing Board and is responsible for the generic positioning of Austrian wine – from international PR and social media to austrianwine.com. In 2025, she initiated rot weiss rosé, the world’s first national wine brand concept specifically targeting 20- to 35-year-olds. As project lead, she implements the format in a data-based, accessible way, wherever young people already are: at events, on social media and in retail. Her aim is to make wine language more approachable and secure tomorrow’s demand.