Ludovic Fradin

Ludovic Fradin is Commercial Director and a member of the Board of Directors at Château Smith Haut Lafitte in Pessac-Léognan. In current reporting on the Cathiard family’s generational transition, he is also described as Deputy CEO, responsible for the commercial strategy and external relations of the family’s wine estates. Fradin therefore works at a key intersection between the château, the market, and international communication. He represents Smith Haut Lafitte worldwide and helps guide the development of one of the best-known Grand Cru Classé de Graves estates, whose profile today is shaped by precise vineyard work, technical continuity, and a strong brand identity.